As a business operator, you want to know what your customers have to say about business operation and your products and services, in general. One way to know this is by reading customer testimonials on different sources such as social networking sites. You can also interact with your customers directly by sending them emails for feedback or you can also conduct a survey to determine what your customers think about your products and services. Most businesses invest just to determine what their customers have in mind in relation to their brand and this is because customers are the fuel of a business and what they have to say could make or break a company. Some of the reasons why companies optimize testimonials widget review include the following:
Determines business temperature
One of the best things about reading testimonials of your customers is that you get an idea how your business is doing apart from the amount of sales you are getting. While the amount of money that comes into your cash register is a determining factor of how your business is faring in the market, testimonials are the qualitative scale of your business. By knowing what your customers have to say, you will know the areas that need improvement including the areas that you need to continue doing as is it encouraged by your consumers. Utilize your customer feedback well. Use it to determine how you can serve your customers better and you can be sure to stay in the industry for the longest time.
Another important reason why companies invest on getting feedback from their customers is that it can encourage other costumers to visit the site and see for themselves if the testimonial is really true. Your audiences may be on your website because they were just intrigued with the testimonials they saw on a social networking site but the fact that they made time to visit your website is a good sign that they could be interested with your brand. Grab the attention of your visitors through the positive reviews and testimonials on your website. This would not only increase web traffic, it could also increase your conversion rate and ultimately, your sales.
Advertising a brand can be very expensive. Whether you have it on the radio, internet, billboard broadsheet or other means, you would spend a sizable amount just to make your brand a little closer to your target audiences. However, you can popularize your product without actually spending a lot. Advertise your brand through your customers. Encourage them to post testimonials on social networking sites like LinkedIn then have a service provider to collect these testimonials have them posted on your website through a widget. This way, the testimonials of your customers in other social networking sites would be available on your website and what’s more, this amazing service is only for $10 a month! Not only it is cheap, it will add more value to the way you do business and interact with your target audiences.